top of page
Wildcat Bubble Tea case study

How I increased sales 33% with a diversified marketing strategy for Wildcat Bubble Tea 

Allison W Marketing

Wildcat Bubble Tea

Wildcat Bubble Tea is a locally owned boba shop in El Dorado, Arkansas, specializing in traditional bubble milk tea and Vietnamese snacks

My Role

At Wildcat Bubble Tea, I was responsible for developing and executing social media content, campaigns, and content strategies. In addition to managing digital outreach, I designed promotional flyers and created targeted email marketing campaigns. Over a five-month period, I conducted performance analysis and identified a direct positive correlation—approximately a 33% increase in sales—linked to strategic social media posting.

Considerable Factors / Context

  • Location: El Dorado, Arkansas – a small community with a large working population including healthcare staff and Murphy Oil employees.

  • Business goals: Increase social media engagement, improve sales, strengthen branding, and enhance customer experience.

Customer Profile/Ideal Customers:

  • Age: 17–29

  • Health-conscious, adventurous, trend-aware

  • Values eco-friendly, locally sourced, and organic products

Content Preferences:

  • Instagram: Organic, natural, visually appealing, uplifting, entertaining content performs best. Reels are especially effective. Promotional posts perform less well.

  • Facebook: Promotional and informational posts perform well. User-generated content receives high engagement. Posts encouraging interaction are highly effective.

Actions Taken / Recommendations

Social Media Strategy:

  • Built customer profiles to guide content creation and targeting

  • Focused Instagram content on organic, entertaining posts with visually appealing Reels

  • Increased Facebook content that is informational, promotional, or user-generated

  • Suggested engagement-driven posts to encourage interaction

Implemented / Successful:

  • Renamed menu item: Redesigned a cream cheese-topped drink as a “Cheesecake” drink → became a top seller.

  • Birthday drink loyalty program: Launched with in-store flyers → high customer sign-ups and built an email marketing list for ongoing promotions.

  • Expanded delivery options: Added DoorDash and Uber Eats → improved accessibility and increased orders, especially during lunch hours.

  • Enhanced in-store experience: Improved comfort and engagement → strengthened customer loyalty and attracted families.

  • Lunch menu development: Created unique items (dumplings, Asian-inspired dishes) → increased drink orders and overall lunch-time sales through delivery.

  • Website launch: Provided customers with easy access to information, including delivery options and menu details.

Suggested / Not Implemented:

  • Host regular events (trivia, karaoke, social gatherings)

  • Add a bookshelf with magazines/manga

  • Offer convenient drink carriers for to-go orders

Challenges and Objectives

Challenges

  • Low brand awareness

  • Limited visibility in the local market

  • Insufficient sales growth

Objectives

  • Strengthen Awareness and Visibiliy

  • Increase engagement across social media platforms

  • Drive measurable growth in sales through digital marketing

Strategy and Execution

Paid Social Media Strategy

SMART Goal

  • Implement a targeted paid social media advertising strategy to increase overall reach and follower count by 10% across platforms by the end of November

 

Key Performance Indicators (KPIs) Engagement Metrics:

  • Click-through rates, post interactions, and ad engagement levels.

  • Earned Media Volume: Number of organic shares, mentions, and user generated content resulting from paid campaign exposure

 

 

Organic Social Media Strategy

Goal

  • Develop and publish high-quality, engaging content for Facebook and Instagram with the objective of doubling engagement by the end of November.

Key Performance Indicators (KPIs) Engagement Metrics:

  • Likes, comments, shares, saves, and overall interaction rates.

  • Earned Media: Organic mentions, shares, and reposts by users or third party accounts without paid promotion.

Growth Analysis

Quantitative Analysis: Conducted correlation analysis and bivariate regression on social media activity and sales: Moderate, statistically significant correlation between number of social media posts and gross sales

Qualitative Analysis: Customer feedback indicated that service quality, board games, comfort setup, and loyalty programs positively impacted branding Engagement metrics: ~20,000 reach, ~6,500 engagements (~32% engagement rate over six months)

Sales impact: Promotional adjustments and loyalty programs contributed to measurable growth

Total Campaign Growth Stats

Brief Email Marketing Overview

At Wildcat Bubble Tea, I wrote and managed automated email campaigns for customers enrolled in our rewards program. Between August and October, the overall return on investment (ROI) for these email campaigns— excluding recurring automations—was 414.67%, reflecting strong performance in driving customer engagement and sales through targeted messaging.

Results

  • Achieved a 33% increase in sales directly linked to consistent, strategic social media posting.

  • Increased Instagram reach to ~20,000 and engagement to ~6,500 (~32% engagement rate) through targeted, audience-focused content.

  • Strengthened community presence and brand loyalty through engaging content and promotional design.

  • Launched a birthday drink loyalty program, generating high customer sign-ups and an email list for ongoing promotions.

  • Implemented operational recommendations such as renaming menu items and expanding delivery options, driving increased orders and accessibility.

  • Built a loyalty email list that generated a 414.67% ROI on email campaign.

bottom of page