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How I improved Engagement and Efficiency for Circus Sanctuary
Allison W Marketing October Campaign 2025
Circus Sanctuary
Circus Sanctuary is a circus arts studio in Tucson AZ that provides a range of classes, workshops, and private training. They are a community focused studio that occasionally puts on performances as well.
My Role At Circus Sanctuary
I worked as a marketing assistant and consultant, focusing on social media strategy and paid advertising. I trained the team on content editing and platform optimization, taught them how to developed content schedules to streamline production, and improved ROI on ad campaigns—reducing cost per click from $0.60 to $0.06 through data-driven content optimization
Challenges and Objectives
Objectives:
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Train on social media editing and platforms
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Increase ROI for paid ad campaigns
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Provide guidance for improving social media numbers and video content
Challenges
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Slow and time consuming Social Media managment Process
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Unoptimized paid ad campaigns resulting in unoptimal projects
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Lack of streamlined structure for social media team
Total Growth Stats
Strategy and Execution: Social Media
SMART Goal
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Decrease production cycle time for social media by 30% and train team on proven marketing strategy and best practice
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Hone into pre-established customer profile's to target ads strategically.
Key Performance Indicators (KPIs)
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Team Satisfaction
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Overall Social Media Health and engagment
The Results
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Team was able to use social media platforms to develop content schedules and save time
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Decreased cost per click from .60 to .06 cents
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Saw measurable results in optimized content difference
Content Deliverable Samples
Editor: Rachel Wood
Producer: Allison Wood
Post Goal: to reinforce the fun and creative branding of Circus Sanctuary. While tying into relevant seasonal Halloween themes.
Editor: Rachel Wood
Producer: Allison Wood
Promote the Circus Sanctuary teacher training program through engaging, creatively edited content.
Post Goal: Build awareness of Circus Sanctuary’s playful, creative brand and culture while tapping into seasonal Halloween themes.
Editor: Allison Wood
Producer: Allison Wood